Through the years, Samsung has acquired and launched a number of merchandise in an effort to develop into the king of the tech-powered kitchen.
First, there was the launch of the Household Hub fridge, the corporate’s try and create a wise fridge constructed across the firm’s personal working system and filled with know-how like fridge cams to establish meals and enable you together with your procuring.
Then, there was the acquisition of Whisk, an clever meals and procuring app that helped pioneer the shoppable recipe area. Whisk had not solely amassed an in depth meals database, which might in the end develop into a basis for a few of Household Hub’s (now Bespoke Household Hub) procuring and recipe capabilities, nevertheless it additionally served up the foundational ‘Meals AI’ that’s now being pushed to the forefront by Samsung.
Then, there have been numerous makes an attempt to make use of AI by automation within the kitchen, as the corporate introduced (and by no means launched commercially) totally different cooking and kitchen-task robots at CES.
And we will’t overlook that Samsung additionally took among the good residence know-how from its SmartThings good residence group (one other Samsung acquisition) and paired it with Whisk’s recipe intelligence to create SmartThings Cooking, a guided cooking app.
This leads us to this week, wherein Samsung introduced what quantities to packaging up this collected data and know-how – save for (no less than for now) the robotics – right into a newly expanded app and platform known as Samsung Meals. Samsung Meals, which the corporate describes as “a personalised, AI-powered meals and recipe platform,” appears like a major step ahead for the corporate’s efforts to construct a centralized digital meals administration app. It is also a logical transfer to consolidate a lot of the collected efforts beneath the Samsung model after the corporate had collected quite a lot of platforms that served as a basis for what we see at this time.
Let’s check out exactly what the corporate unveiled. Within the announcement, Samsung detailed 4 major areas of exercise for Samsung Meals: Recipe Exploration and Personalization, AI-Enhanced Meal Planning, Kitchen Connectivity, and Social Sharing.
For recipe exploration, Samsung appears prefer it’s basically utilizing what was an already considerably advanced characteristic set in Whisk. Samsung says that it could save recipes to a consumer’s digital recipe field anytime and from anyplace, create procuring lists primarily based on their elements, and is accessible by way of Household Hub. Along with cellular units, customers can entry Samsung Meals with their Bespoke Household Hub fridges, which is able to present recipe suggestions primarily based on a listing of accessible meals objects managed by the consumer and shoppable recipe capabilities.
With the Personalize Recipe perform, Samsung Meals appears prefer it builds on the personalization engine created by Whisk and plans to take it additional by integration with Samsung Well being. In line with the announcement, by the tip of this yr, Samsung plans to combine with Samsung Well being to energy strategies for food plan administration. This integration will consider information similar to a consumer’s physique mass index (BMI), physique composition, and calorie consumption in pursuit of their well being targets and efforts to take care of a balanced food plan.
The AI-Enhanced meal planning characteristic appears like a longer-view planning characteristic that consolidates personalised recipe suggestions, and it’ll little doubt equally profit from the combination of Samsung Well being.
With Related Cooking, Samsung has rebranded and prolonged the options of the SmartThings Cooking app, including new units just like the BeSpoke oven and incorporating among the identical guided cooking options.
And, in fact, a consolidated food-related platform from Samsung wouldn’t be full and not using a social media element. My guess is the Social Sharing characteristic – which is able to enable customers to share with their group – is the least crucial addition to the app and can in the end not be all that profitable, as shoppers will proceed to make use of mainline social apps (TikTok, Instagram, Fb) for his or her food-related social sharing.
The corporate additionally teased expanded laptop imaginative and prescient capabilities in 2024 within the announcement. The corporate’s Imaginative and prescient AI know-how “will allow Samsung Meals to acknowledge meals objects and meals photographed by the digital camera and supply particulars about them, together with diet data.”
General, I’m impressed with the general cohesiveness and trajectory of what I see in Samsung Meals. I feel it’s an indication that Samsung – regardless of having the occasional misstep and strategic vagueness round their meals imaginative and prescient – appears like they continue to be dedicated to changing into the chief of the longer term kitchen, one thing that they began method again in 2016 with the launch of the Household Hub line.
