I’m certain the primary query that pops into your head is similar one which popped into mine, and doubtless nearly everybody who hears the identify Rooster Cock Whiskey. “Why on the planet would you select that identify to your model?”
Grasp Distiller Gregg Snyder was fast to level that query out for us on the Chilled ELEVATE seminar “Historical past in a Glass with Rooster Cock Whiskey.”
Rooster Cock whiskey started in 1856, at a time when a model may use a reputation like this with little worries. Fairly merely, it was the unique identify for a rooster. Earlier than the Civil Conflict it was additionally an emblem of each defiance and powerful will. Two issues wanted to start a enterprise from the bottom up. There may be additionally a rumor that it’s named after founder James A. Miller’s tendency to stir his drinks with rooster feathers. Both approach, there’s a wealthy historical past behind this model that extends far past its quirky identify and lands squarely at an expertly crafted bourbon that lives as much as its repute as “The Well-known Previous Model”
At one level in its diversified historical past, the well-known speakeasy The Cotton Membership, served Rooster Cock in cans (to cover the bottle throughout Prohibition) Duke Ellington quoted in his memoir Music is my Mistress, “Throughout prohibition you may at all times purchase good whiskey from any individual on the Cotton Membership. They used to have what they known as Rooster Cock. It was a bottle in a can, and the can was sealed. It value one thing like ten to 14 {dollars} a pint.” And for individuals who want to know, that will be round $140.00 as we speak!
Although the corporate survived a number of tragedies, The Whiskey Belief, Prohibition, and other people making imposter whiskey, Rooster Cock pale out after World Conflict II. The model was revived once more in 2011 and as we speak continues to be a dominant presence in a subject of worthy opponents.
With a formidable 46-year profession on this business, Gregg is a wealth of data and it was very clear that behind that data is a ardour for crafting glorious merchandise that blend custom with innovation. Additionally making Rooster Cock distinctive in its subject is that as Grasp Distiller, Gregg oversees every thing from bark and barrel to grain and whiskey. Listening to and studying from him was vastly informative and helps enhance the expertise of not solely consuming this bourbon, but in addition serving these merchandise to visitors at our bars and eating places. We now have an ideal story to inform that can elevate the whiskey within the glass to full on expertise, 167 years within the making.
Thanks to Rooster Cock Whiskey for sponsoring our seminar. And a really particular because of Gregg Snyder for sharing your time, data, experience, and most of all—whiskey with us at Chilled ELEVATE 2023. Cheers!
