Combining Canadian whisky, cinnamon and chili, Thunder Bitch is a whisky liqueur that can make its U.S. debut at Man Fieri’s annual Flavortown Tailgate celebration throughout Tremendous Bowl Sunday in Las Vegas on Feb. 11.
The title Thunder Bitch traces its origins again 150 years to Thunder Bay, Ontario, on the U.S. Canadian border, the place Canadian whisky was typically smuggled throughout Lake Superior throughout Prohibition. To assist fight the apply, U.S. border management employed specifically skilled feminine canines, or “bitches,” to smell out and detect the contraband whisky. However smugglers acquired clever and commenced to cover the whisky in stacks of cinnamon and chili, which in flip impressed a brand new spirit, the corporate says.
The brand new product was named Thunder Bitch.
“It’s powerfully spicy, but additionally candy and comfortable which makes it a incredible shot, served very chilly,” says Matt Appleby, CEO of Dallas-based Zamora Firm.
The spirit has an aroma of cinnamon with vanilla notes, the corporate stories. The style is spicy, balanced with the sweetness and texture of cinnamon.
Thunder Bitch is 60 proof. The steered retail value is $17.99 per 750-ml. bottle.
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After its debut in Las Vegas, the product will roll out throughout the U.S. over the approaching months.