Immediately’s shoppers should not turning to foods and drinks for power alone. A extra nuanced understanding of the connection between eating regimen and well being is coming to form client attitudes to meals.
So which substances supply best potential in well being and wellness? At FoodNavigator’s upcoming digital summit Constructive Vitamin 2024, we’ll ask how the newest dietary science is informing useful foods and drinks traits.
14 March: Meals as Medication
11am CET Hearth chat
Linking useful substances and well being claims to AI
As curiosity in useful meals builds, producers wish to be forward of the curve. However is typical analysis nonetheless the very best instrument we’ve got to establish up-and-coming traits? In Israel, Tastewise is as a substitute betting on AI-powered algorithms to do the work for us. Be a part of CEO and co-founder Alon Chen as he outlines what’s scorching and what’s not in useful meals and well being claims, and the more and more essential function of AI in creating better-for-you merchandise.
Speaker: Alon Chen, CEO and co-founder, Tastewise
11:20am Panel dialogue
Purposeful meals & drink: The substances promising well being and wellness
From prebiotics to CBD, nootropics and collagen, new substances are popping up on foods and drinks labels. Well being-conscious shoppers are driving the useful meals development, however with ‘wellness’ that means various things to completely different folks, the area is changing into crowded. We lower by way of the noise to ask what shoppers need from useful foods and drinks, and the way these want states can finest be met.
Audio system:
- Susie Macarthur, COO, Tenacious Labs
- Kerensa Broersen, senior challenge supervisor, meals digestion and analytics, NIZO Meals Analysis
- Amy Moring, CEO and co-founder, Hunter & Collect
- Steven Van Middelem, founder, FHIRST Residing Soda
Constructive Vitamin: Wholesome Innovation for the Mass Market 12-14 March
Over three days and 6 periods, the interactive broadcast collection will ask how trade can leverage innovation to provide more healthy foods and drinks.
Meals and beverage producers are underneath extra stress than ever to ship nutritious meals for the mass market. On the similar time, the idea of ‘wholesome’ is altering. The place as soon as buyers have been laser targeted on low fats, salt and sugar, right now’s client need that and extra.
Which better-for-you traits are resonating most with shoppers? And the way can producers finest align this new way forward for wellness to mainstream classes, from snacking to drinks and comfort meals?
Constructive Vitamin can be broadcast over three days 12-14 March 2024. Every day the morning session will begin at 11am CET and the afternoon session from 3pm CET.
For extra data on the programme, audio system, or to register, go to the Constructive Vitamin homepage.
12 March 2024
11am CET – Reformulation & Fortification: Altering Tendencies in More healthy Meals
‘Unhealthy’ meals are within the highlight, with buyers wanting better-for-you options. With these similar shoppers unwilling to compromise on style, meals producers have a problem on their arms: how can ‘baddies’ finest be eliminated, and useful substances added, with constructive diet in thoughts?
3pm CET – Plant-Based mostly Underneath the Microscope
The plant-based market has boomed within the final decade, with projections it’s going to double in worth by 2030. However the latest dramatic slowdown suggests the class is just not hitting the mark with buyers. With well being a serious driver behind selections to scale back meat and dairy consumption, is the plant-based class’s associations with overprocessing and ‘unclean’ substances muddying its fame? How can producers enhance the dietary credentials of plant-based milk and dairy?
13 March 2024
11am CET – Meals as Medication
Immediately’s shoppers should not turning to foods and drinks for power alone. A extra nuanced understanding of the connection between eating regimen and well being is coming to form client attitudes to meals. So which substances supply best potential in well being and wellness? We ask how the newest dietary science is informing useful meals and beverage traits.
3pm CET – Personalised Vitamin: Tapping into Knowledge for More healthy Diets
Developments in personalised diet – whereby individualised dietary recommendation is obtainable based mostly on genetic, environmental and life-style components – proceed apace. The market is forecast to develop to over $16bn by 2027. From measuring blood sugar responses to microbiome range, how is that this novel sector anticipated to evolve? Can personalisation ever show a boon for the plenty?
14 March
11am CET – Meals for Children
Europe continues to battle with excessive ranges of childhood weight problems. However as understanding across the significance of early years diet grows, so too does the chance for producers to satisfy calls for for well being and performance. How can trade finest help carers and infants within the first 1,000 days, and assist set children up for a wholesome future?
3pm CET – Free-From
The free-from class is altering form as an increasing number of folks observe restricted diets. Today shoppers should not solely turning away from frequent allergens gluten and shellfish, but in addition different broadly used substances from soy to nuts and dairy. As an rising variety of folks get rid of well-liked substances from their diets, what alternatives are opening up within the free-from area?
