The High 10 Scotch Markets within the World

Whisky is a sprit loved everywhere in the globe, and for good cause. It’s a spirit that’s synonymous with Scotland, and it’s one which is deemed to be extremely worth.

Whereas whisky/whiskey is available in quite a lot of completely different strengths, flavours, and varieties, it’s Scotch whisky that many contemplate to be one of the best of one of the best. For sure, there’s a enormous world marketplace for Scotch and because the whisky business continues to develop and increase, the demand for premium high quality Scotch is just going to extend.

What many individuals fail to understand nonetheless, is simply how well-liked Scotch is throughout the globe. Not solely is it massively well-liked in North America, France, and Japan, there may be additionally an unbelievable demand for it in international locations resembling Taiwan, India, and Germany.

Annually the demand for Scotch whisky will increase, and to emphasize this we’re going to take a look at the highest 10 Scotch markets on the earth proper now, by way of worth and by way of quantity.

So, with none additional delay, right here’s a take a look at the highest 10 Scotch markets on the earth for 2023, in contrast with 2022.

High 10 Scotch Whisky Markets by Worth H1, 2023

Up first we’re going to take a look at the highest 10 markets for Scotch whisky by way of worth.

Similar to final 12 months, it’s the USA and Europe main the way in which right here, with France specifically, swapping a glass of purple for a wee dram of single malt Scotch.

However who else is main the way in which by way of Scotch whisky markets by worth? A few of the solutions might shock you.

1. USA £437 Million (down 5.1% in contrast with H1, 2022, which stood at £460 Million)
2. France £235 Million (up 4% in contrast with H1, 2022, which stood at £226 Million)
3. Singapore £165 Million (up 59.0% in contrast with H1, 2022, which stood at £104 Million)
4. Taiwan £149 Million (up 21.4% in contrast with H1, 2022, which stood at £123 Million)
5. China £135 Million (up 39.5% in contrast with H1, 2022, which stood at £97 Million)
6. India £94 Million (down 28.1% in contrast with H1, 2022, which stood at £131 Million)
7. Germany £91 Million (up 3.1% in contrast with H1, 2022, which stood at £88 Million)
8. Japan £86 Million (up 6.1% in contrast with H1, 2022, which stood at £81 Million)
9. Spain £81 Million (up 14.9% in contrast with H1, 2022, which stood at £71 Million)
10. South Korea £64 Million (up by 9.6% in contrast with H1, 2022, which stood at £59 Million)

High 10 Scotch Whisky Markets by quantity (70cl bottles equal) H1, 2023

As soon as once more, we’ve seen an enormous shift within the quantity of Scotch whisky being consumed in France, and certainly, in India, regardless of the latter seeing a decline of practically 30% in worth in contrast with H1, 2022.

On account of world economics and the financial uncertainty we discover ourselves in, all however two of the markets we’ll be taking a look at shortly are down for H1 2023 in contrast with H1, 2022.

Right here’s a take a look at the highest 10 Scotch whisky markets by quantity in contrast with H1, 2022.

1. France: 88 million bottles (down 12.6% in contrast with H1, 2022, which stood at 101 million bottles)
2. India: 72 million bottles (down 31.4% in contrast with H1, 2022, which stood at 106 million bottles)
3. USA: 59 million bottles (down 14.9% in contrast with H1, 2022, which stood at 70 million bottles)
4. Japan: 31 million bottles (down 14.5% in contrast with H1, 2022, which stood at 36 million bottles)
5. Spain: 28 million bottles (down 6.7% in contrast with H1, 2022, which stood at 31 million bottles)
6. Germany: 27 million bottles (down 23.0% in contrast with H1, 2022, which stood at 35 million bottles)
7. Brazil: 21 million bottles (down 57.0% in contrast with H1, 2022, which stood at 50 million bottles)
8. Turkey: 19 million bottles (up 14.5% in contrast with H1, 2022, which stood at 16 million bottles)
9. Netherlands: 17 million bottles (up 8.4% in contrast with H1, 2022, which stood at 16 million bottles)
10. Poland: 16 million bottles (down 9.9% in contrast with H1, 2022, which stood at 18 million bottles)

Why Have Scotch Whisky Exports Elevated so A lot?

Over the previous couple of years, we’ve seen Scotch whisky exports on an upward trajectory, exported to shut to 200 markets everywhere in the world.

We’ve seen Scotch exports improve by greater than 30% and as demand for this spirit grows, so too will that quantity.

Components affecting this improve in Scotch exports are issues resembling:

• Affordability
• Improved transport and delivery hyperlinks
• Advertising and marketing and promoting
• Improved high quality of Scotch normally

Although, by quantity, Scotch whisky gross sales are largely down in contrast with final 12 months, contemplating the financial uncertainty we discover ourselves in, these numbers are nonetheless spectacular and financial forecasters are assured 2024 can be a greater 12 months.