Soar Ship Brewing, run by Sonja Mitchell, launched the primary version of its Shore Depart beer in mid-2022. The second model within the Shore Depart collection, a bitter beer, fermented with berries, was launched in Could 2023.
In July 2023, Mitchell found that Brewdog had shared a picture of a quickly to launch Shore Depart beer with the proposed tagline, ‘It’s time to leap ship’.
The beer has not been withdrawn by Brewdog.
Mitchell stated: “I’m upset that regardless of contacting Brewdog immediately, I’ve been pressured down the authorized path to defend all that I and my group have constructed. We’ve put appreciable funding into the event of our Shore Depart collection of beers, from the creation of the beer itself to the branding, packaging and distribution.
“We can not afford to lose that. Soar Ship has developed a steadfast fame for excellent tasting beers with ethics at our coronary heart and that is what we’re in search of to guard,” Mitchell added.
“On the level the place Brewdog launched its beer, Soar Ship was the one brewer within the UK market with a beer referred to as Shore Depart in manufacturing. The idea of our declare is that Brewdog’s actions trigger a threat of confusion amongst our stockists and drinkers and this causes monetary hurt to our model,” continued Mitchell.
Soar Ship first started manufacturing in December 2019 and has created a variety of six non-alcoholic beer and lagers, all with nautical names together with Shore Depart.
In 2022, Mitchell launched an equity-based crowdfunding marketing campaign that attracted funding of £366,000, exceeding its goal of £280,000 in simply two days. The funding is supporting the construct of a brand new brewery at Rosemains Steadings close to Pathhead, Midlothian, Scotland.
