Bottles with the brand new Planteray Rum identify will roll out globally from this month.
Maison Ferrand initially vowed to alter the model’s identify within the wake of the 2020 homicide of George Floyd which sparked widespread conversations about systemic racism and protests in additional than 60 nations in assist of the Black Lives Matter motion.
“From at this time forwards, the evolution from Plantation to Planteray begins,” mentioned Maison Ferrand founder Alexandre Gabriel.
“It was an extended journey of trademarking a reputation that displays our model ethos in 120 nations. Naturally, the rum now we have proudly produced for greater than 25 years stays precisely the identical and can nonetheless be produced with the identical experience, consideration and care however now as Planteray Rum.
“We stay wholeheartedly dedicated to creating the identical distinctive rum from Barbados and a number of the best rum terroirs on this planet.”
The identify Planteray is a portmanteau with Plant referencing the sugar cane origin of rum and Ray referring to “the solar, being open to individuals, the heritage and savoir-faire of rum”, in accordance with a put up on the model’s Instagram account.
To coincide with the announcement, Planteray Rum has introduced the discharge of Planteray Minimize & Dry Coconut Rum, it is going to be the primary launch to bear the brand new identify.
In 2022, the controversy across the Plantation identify was again within the information following a Rachelle Ferron-penned column in The Guardian that highlighted the identify’s hyperlink to slavery.
In November of that 12 months, Gabriel spoke to Drinks Worldwide to offer an replace on the identify change, revealing one potential identify had been blocked by one other drinks firm, and one other two names have been within the means of being checked and registered for patent.
Since launching in 1997, the Maison Ferrand model has been among the many most acclaimed rum manufacturers and a constant favorite amongst bartenders. Earlier this month, the model was named the third bestselling and high trending rum model among the many world’s greatest bars.
