Dodo Manufacturers, a thousand-store pizza chain that’s constructed a reputation for itself by experimenting with various kinds of expertise, introduced final week that it was trialing a brand new “In-App Taste Generator” powered by ChatGPT. The brand new generator, which is barely accessible for now within the Dubai market, permits prospects to create customized pizza flavors from a 35 totally different elements.
Right here’s the way it works: The app’s taste generator, which makes use of generative AI expertise, presents customers with a selection of elements, all of which may be mixed in several methods, which Dodo says may end up in as much as 30 million potential taste combos. This function is designed to cater to particular person preferences and moods, enabling prospects to experiment with distinctive pizza creations.
For the launch, Dodo Pizza expanded its ingredient listing with 17 new objects, together with some fairly bizarre flavors like popcorn, duck, guacamole, melon, fruit loops, falafel, and pumpkin seeds. The app’s interface queries the consumer’s temper and preferences, with choices like “film night time,” and from there, customers can customise their pizzas by specifying dietary restrictions or ingredient exclusions, similar to vegetarian-only choices or the omission of onions, pineapple, or spices.
The corporate, which was based in Russia and initially grew to grow to be Russia’s greatest pizza chain (however now could be headquartered in Dubai), not too long ago introduced on a brand new CEO in Alena Tikhova, whereas firm founder Fyodor Ovchinnikov has moved into the manager chairman function. Beneath Ovchinnikov, the corporate gained a status for embracing expertise early on (Dodo was the primary pizza chain to experiment with drone supply), and this newest transfer continues that development.
In line with Dodo, early trials have piqued buyer curiosity. The corporate says the AI “pizza card” generates about 3 times the clicks of different menu positions. Dodo says they plan to roll out the AI pizza generator in different areas this 12 months, together with Southeast Asia and Africa.
