The closing of the transaction stays topic to customary circumstances and is predicted to happen earlier than the top of June 2024.
Chief government of Pernod Ricard Wyborowa and the Pernod Ricard Central and Japanese Europe administration entity, mentioned: “The sale of Becherovka is a part of our lively portfolio administration and we’ll stay targeted on our robust ambitions in Europe with a sharpened portfolio technique.”
The settlement can even embody possession of the model’s manufacturing services and customer middle in Karlovy Fluctuate, Czech Republic.
Chief government of Maspex Group, Krzysztof Pawinski, mentioned: “Becherovka is a heritage model deeply rooted in native custom with nice development potential. It’s our twenty first transaction total and the second deal within the spirits section – a class the place we see huge alternatives.”
Created in 1807, the unique recipe for Becherovka stays unchanged, combining roughly 20 herbs and spices. The model vary has not too long ago seen enlargement with the launch of low-abv flavoured Becherovka Lemond and Becherovka Unfiltered.
