Australian wine producer Penfolds has appointed La Place de Bordeaux as an official distribution associate for its ‘Luxurious & Icon’ wines throughout EMEA, coming into impact in January 2024, following the model’s a hundred and eightieth anniversary within the new yr.
The appointment of La Place de Bordeaux throughout Penfolds ‘Luxurious & Icon’ portfolio is a part of the model’s ambitions within the area, aiming to keep up the “robust progress the model has loved in recent times”, the corporate stated in a press release.
Daevid Warren, gross sales director for Penfolds EMEA, stated: “As Penfolds enters its a hundred and eightieth yr, we wish to take the model to the following degree by establishing new routes to market, in addition to delivering advertising and marketing packages to drive better consciousness of Penfolds as a worldwide luxurious icon of the wine world.”
The ‘Luxurious & Icon’ vary contains Penfolds flagship Australian wines, Grange, Yattarna Bin 144 Chardonnay, Bin 707 Cabernet Sauvignon, Bin 789 RWT Shiraz, Bin 169 Cabernet Sauvignon and St Henri Shiraz and can be out there on La Place de Bordeaux from 30 January 2024.
