The multi-year relationship will see Nigo lead the artistic imaginative and prescient for chosen Penfolds tasks, starting with a brand new vary of wines from the model referred to as One by Penfolds, launched globally in Hong Kong on 13 July.
Kristy Keyte, Penfolds chief advertising officer, mentioned: “Nigo is on the forefront of tradition and design which makes him the perfect visionary to take the reins of One by Penfolds and work along with us throughout particular Penfolds tasks. We look ahead to sharing this new Penfolds chapter with lovers of trend, wine, artwork, and music all world wide.”
One By Penfolds contains wines from 4 international locations of origin, Australia, France, the US and China, and celebrates the idea of ‘Oneness’.
Utilizing his signature model, Nigo has designed 4 animal motifs which characteristic on the wine labels, a crocodile, rooster, panda, and bear, representing the 4 international locations of origin.
To coincide with the One by Penfolds launch, the model has additionally introduced a brand new initiative, Penfolds Evermore. As a part of the Evermore initiative, Penfolds will donate AUD$1million over 5 years, as a part of a world grant program, in keeping with One by Penfolds dedication to supporting communities.
Following the worldwide launch, the One By Penfolds vary will likely be accessible in markets worldwide, arriving within the UK this Autumn. The 2021 One by Penfolds Chinese language Crimson Mix will likely be accessible in China solely.
