PATRÓN Tequila, the world’s primary super-premium tequila*, is collaborating with longtime familia member and beloved Mexican racing icon Checo Pérez, to unveil the 2023 limited-edition The PATRÓN Mexican Heritage Tin.
Launched yearly, the 2023 version artfully encapsulates the magic, drive and fervour that these two proudly Mexican icons embody of their respective craft. PATRÓN will rejoice the discharge of this 12 months’s Mexican Heritage Tin on the most anticipated race of the 12 months – the inaugural Vegas race – and can be awarding a pair of fortunate winners the final word race weekend expertise with the “PATRÓN Race to Vegas Sweepstakes.”
The PATRÓN Mexican Heritage Tin visually shares the tales, traditions, and tradition of Mexico by lovely one-of-a-kind designs. This 12 months’s eighth version of the tin, which features a bottle of PATRÓN Silver, incorporates a vibrant design impressed by Checo’s life on and off the racetrack, and captures lots of the issues Checo feels enthusiastic about in being Mexican.
The tin’s design combines daring line work and vibrant colours with hidden symbols and complex themes of magnificence, energy, freedom, onerous work, and household. From the agave fields and devoted jimadors to the coyotes and XOLOTL that signify Checo’s “pack,” his family and friends, the tin options symbols most necessary to Checo. On the heart of the tin is a golden eagle that symbolizes the energy and freedom of the individuals in his dwelling nation, and serves as a reminder that every little thing he does is for the individuals of Mexico. Extra symbols discovered all through the tin embody hummingbirds which signify Checo’s aggressive spirit, mariachi devices for his favourite music, cocktails that are for his love of celebrations, and naturally, his race quantity (#11).
“Mexico is all the time with me irrespective of the place I is perhaps on the planet, so I’m excited to lastly share this collaboration that I created alongside my PATRÓN familia,” mentioned Checo Pérez, driver for the Oracle Crimson Bull Racing Workforce.
“The design and every image on the PATRÓN Mexican Heritage tin has particular that means to me and represents the fervour and satisfaction in Mexico that introduced PATRÓN and I collectively. I’m so excited for the tin to hit cabinets, and for my followers to have one thing created by me that they’ll decide up for themselves or family members this vacation season.”
“PATRÓN is proudly pushed by our Mexican Heritage, so we’re extremely honored to have the ability to convey this distinctive collaboration to life with a member of our familia Checo Pérez,” shared Allie Bostwick, Senior Director, World Communications Tradition, and Model Partnerships, PATRÓN Tequila. “Checo has been a tremendous accomplice to work at PATRÓN, as we each are pushed by ardour, a tireless dedication to realize perfection and have an infinite quantity of satisfaction for our homeland in Jalisco, Mexico. We’re thrilled to have the ability to rejoice and share a chunk of Mexico with the world by our one-of-a-kind limited-edition design with Checo that brings to life our heritage, tradition and love of Mexican tradition.”
The limited-edition PATRÓN Mexican Heritage Tin is on the market at native retailers nationwide within the U.S. and choose worldwide markets for an SRP of $59.99 whereas provides final. The tin will also be bought on-line through ReserveBar. Watch Checo Pérez converse to his expertise creating the 2023 Mexican Heritage Tin with PATRÓN Tequila right here
About PATRÓN Tequila
From hand-harvesting the highest-quality 100% Weber Blue Agave, to the normal, time-honored distillation course of and particular person labeling, numbering, and inspection of every bottle, PATRÓN Tequila is crafted with meticulous precision and care. Although PATRÓN has grown to develop into some of the acknowledged and revered luxurious spirits manufacturers on the planet, it’s nonetheless solely produced within the Highlands of Jalisco, Mexico, in the identical small batches and with the identical dedication to high quality and craftsmanship. For extra details about PATRÓN Tequilas and Liqueurs, please go to www.PATRÓNtequila.com. The proper method to take pleasure in PATRÓN is responsibly.
