Mash & Mallow appears on the floor like several previous industrial flavored booze product, proper? I imply… s’mores whiskey? Come on.
Seems the product is made by none aside from Kaveh Zamanian, the person behind Rabbit Gap Bourbon and no slouch with regards to high quality spirits. So possibly there’s one thing to this in spite of everything? Perhaps?
The product begins with a whiskey made out of 97% corn and three% rye — no age assertion however it’s absolutely younger stuff. Flavored with pure flavors, with caramel colour included.
Let’s mild the campfire and provides it a whirl.
Nicely, it actually smells like s’mores: burnt brown sugar and graham cracker notes dominate; although chocolate isn’t notably evident, drowned out by a extra immersive vanilla be aware. The palate is as overwhelming with sweetness as you may count on — although I actually imply it’s a mere 8 out 10 on the cloying scale. The s’moresness of the palate is much less distinct, coming throughout extra prefer it is perhaps some type of new Lady Scout cookie taste and fewer like a campfire deal with, although it’s filled with vanilla and candylike marshmallow notes, to not point out components of sweetened coconut and a curious fruitiness, strawberry-adjacent, that slowly dissipates in glass. It’s truthfully not unhealthy for a (closely) flavored whiskey, however it’s not the type of factor I — or most Drinkhacker readers — would most likely ever gravitate to.
Talking of whiskey, there’s a touch of the underlying spirit right here — a little bit popcorn and peanut within the combine — however not a lot, the completed product feeling each bit like it’s going to largely be served to giddy school children, served immediately from shot glasses topped with Reddi-wip. Who’re most likely not allowed to make use of their palms to devour it.
Merchandise like this are troublesome to correctly price. Does it obtain what it needs to realize? Sure. Does that make it scrumptious? Nicely, not likely. Do I hate myself for having written any of this? By no means.
However I’m prepared for a beer.
70 proof.
B- / $32 / mashandmallow.com
Mash & Mallow S’mores Whiskey
$32
