Consumption within the class’s ten main markets, which account for 70% of worldwide volumes, grew by 5% in 2023 and is forecasted to develop by 6% CAGR till 2027.
“As no- and low-alcohol turns into a extra established a part of the beverage alcohol panorama, progress is slowing after a peak in 2020 to 2021 – however the class is poised for sturdy beneficial properties within the coming years, spearheaded by no-alcohol and persistently sturdy recruitment ranges,” stated Susie Goldspink, head of no- and low-alcohol insights, IWSR.
Virtually a fifth (17%) of the no-alcohol class’s drinkers within the final 12 months had been new entrants, with the determine at 16% for the low-alcohol market, and whereas youthful authorized consuming age shoppers are coming into the class most throughout the markets, millennials stay the biggest age cohort.
“By way of progress alternatives, there’s now a transparent disparity between extra mature and lower-penetration markets,” stated Goldspink.
“International locations which might be extra established in no/low are inclined to skew in the direction of older shoppers, greater alcohol avoidance charges and decrease no/low repertoires. Larger-growth markets typically have decrease no/low penetration, and a larger share of youthful authorized consuming age shoppers who’ve a better tendency to reasonable and take part extra in no/low classes.”
The IWSR studies that no-alcohol now accounts for two-thirds of the no- and low-alcohol class volumes, with 72% of that section attributed to beer and cider.
