In an fascinating advertising and marketing marketing campaign meant to spotlight pure maple syrup over “desk syrup” or “pancake syrup” within the US, Maple from Canada is providing to reimburse any further charge you incur when consuming out for breakfast and choosing pure maple syrup as a substitute of desk syrup. They’re calling it “Invoice the Maple.”
Maple from Canada is a model of the Québec Maple Syrup Producers who produces about 90% of Canada’s maple syrup and 71% of the world’s maple syrup.
The idea of Invoice the Maple is to make Individuals conscious of the distinction between maple syrup and desk syrup. Maple from Canada cites a 2022 research conducts on their behalf that critiques that greater than half of “American respondents misidentified desk syrup as maple syrup.”
In case your favourite breakfast spot fees further for pure maple syrup, you get your charge reimbursed by way of December 30, 2023 (or till $10,000 US has been disbursed), by importing an image of your receipt with the additional maple cost to the Invoice the Maple web site.
The promotion is simply open to US residents as a result of Canadians apparently already know what maple syrup tastes like. Additionally the US is the quantity importer of Canadian maple syrup.
Picture through Maple from Canada.
