If ever a spirit was having a second, it was tequila in 2022. The class’s regulatory physique reported that greater than 650 million litres had been produced that 12 months, 120 million extra litres than the earlier biggest-ever 12 months, 2021. And 2023 wasn’t a dry 12 months for the class – the 577 million litres produced are the second highest in historical past, however being again beneath the 600 million litre mark signifies that peak tequila mania could also be within the rear view.
For a class that’s altering so quickly, our checklist has seemingly discovered some stability. The highest 5 stays unchanged from final 12 months and solely two manufacturers, Bacardi-owned Cazadores and Campari’s Espolòn, missed out on that checklist.
Don Julio once more claims the highest spot via its regularity as a home pour. It was the bestselling model in 17% of our bars and a top-three in 44%. If there’s to be a problem to the pole place, it could be extra more likely to come from third-placed Olmeca Altos than Patrón. The Pernod Ricard-owned model as the home pour in 15% of bars, however lacks energy in depth – it was solely a second or third bestselling tequila in 9%.
The alternative is true of Patrón, prime vendor in simply 5% of bars however within the prime three of 37%, indicating that, whereas it could be too expensive to combine with as commonplace, it’s a standard model request from prospects.
One of many checklist’s largest tales this 12 months is of a notable absence. Diageo’s Casamigos has dropped off each the bestselling and prime trending lists, indicating that the Hollywood veneer that has been a defining characteristic of the class’s zeitgeist could have worn off among the many trade’s most influential tastemakers.
How we did it
The Annual Manufacturers Report outcomes are the fruits of a survey of 100 bars from all over the world which have been nominated or received worldwide awards. The report gives an image of the shopping for habits of the world’s finest bars – not solely which manufacturers promote finest, but additionally what’s trending to point the manufacturers which are sizzling proper now.
To view the page-turner version of the Manufacturers Report click on right here.
The Manufacturers Report can be serialised on drinksint.com all through January.
