Mezcal has come a good distance from its rural Mexican origins – it’s now an internationally established staple. The seeds of that international success have been sown on the earth’s elite bars. Earlier than the class had actually entered the mainstream public consciousness, its rise to stardom was tipped on this complement in 2015, when Del Maguey topped our Bartenders’ Alternative rating, two years earlier than the model’s acquisition by Pernod Ricard.
This 12 months, 96% of our bars stocked a minimum of one mezcal model and 80% stocked three or extra. The prevalence of the class has by no means been extra widespread. Del Maguey has topped our bestseller listing since we started gathering knowledge on the sector, however as first alternative in 19% of bars and a top-three serve in simply over half, it’s the model’s lowest displaying to this point.
In the meantime, Siete Misterios, launched by brothers Julio and Eduardo Mestre, is the home pour in 18% of bars. The model is in the identical portfolio as trade favorite American whiskey Michter’s and has been energetic in its help of the highest finish of the bar trade as a sponsor of the World’s 50 Finest Bars. If it continues its trajectory, it might dethrone Del Maguey quickly.
Gruppo Campari’s Montelobos in third ensures there’s no change to final 12 months’s podium however the model has gone from being the highest serve in 12% of bars to only 7%. What has modified is the breadth of
the class – 36 manufacturers have been named as top-three bestsellers. That’s greater than each American and Irish whiskey and the identical as vodka and tequila.
How we did it
The Annual Manufacturers Report outcomes are the end result of a survey of 100 bars from all over the world which have been nominated or gained worldwide awards. The report presents an image of the shopping for habits of the world’s finest bars – not solely which manufacturers promote finest, but additionally what’s trending to point the manufacturers which might be sizzling proper now.
To view the page-turner version of the Manufacturers Report click on right here.
The Manufacturers Report can be serialised on drinksint.com all through January.
