Yearly that we’ve polled for cognac Hennessy has taken the highest spot. No different model has managed the identical stage of domination over its class since this report started 15 years in the past. And the LVMH-owned model isn’t exhibiting any signs of loosening its grip – it’s the bestselling cognac in a 3rd of polled bars and a top-three serve in additional than 60%.
The one model that has ever hinted at knocking Hennessy off its perch is Rémy Martin, and whereas there’s daylight between the 2, it’s nearer than you may suppose. The Rémy Cointreau flagship cognac is the home pour in 24% of bars and a top-three bestseller in 56%. The 2 manufacturers are in a league of their very own on the subject of cognac on the planet’s greatest bars, between them accounting for nearly half of all responses.
Martell completes the rostrum, narrowly beating Ferrand Cognac by advantage of being the home pour in 11% of bars to its rival’s 9%. The slip from third to fourth by Ferrand is reflective of a longer-term decline in affect – from 2015-2019 the model was the runner-up within the bestselling record however seems to have misplaced floor to higher-volume, however beforehand much less modern, class mates.
Courvoisier in fifth place implies that the normal large 4 aren’t our prime 4 bestselling cognacs, however following its €1.2bn acquisition by the on-trade-focused Gruppo Campari in December, the model’s future may have extra of an elite bar focus.
How we did it
The Annual Manufacturers Report outcomes are the end result of a survey of 100 bars from all over the world which have been nominated or gained worldwide awards. The report provides an image of the shopping for habits of the world’s greatest bars – not solely which manufacturers promote greatest, but in addition what’s trending to point the manufacturers which can be scorching proper now.
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The Manufacturers Report will likely be serialised on drinksint.com all through January.
