Because the Official Wine and Spirits Companion of Dry January® USA, Lyre’s Amplifies the Affect with Nationwide Initiatives and Strategic Collaborations
Lyre’s Non-Alcoholic, the trailblazer within the no-and-low alcohol beverage sector, proudly declares its unique position because the Official Wine and Spirit Companion of Dry January® USA. This initiative, championed by Meharry Medical Faculty, represents a landmark second in public well being advocacy underneath an unique licensing settlement with Alcohol Change UK, the house owners, trademark holders and creators of Dry January®.
Lyre’s North American Advertising Supervisor, Jennifer Contraveos, shares, “Our partnership with The International College of Well being at Meharry Medical Faculty for Dry January® USA is a testomony to our imaginative and prescient of fixing how the world drinks. We’re proud to guide this initiative, providing the liberty to have a good time life’s moments with considerate choices making aware moderation scrumptious and fulfilling throughout January and past.”
An Worldwide Motion Goes Stateside
Dry January®, the internationally acknowledged marketing campaign that encourages individuals to begin the brand new 12 months alcohol-free, has been formally franchised in america by Alcohol Change UK to The Meharry College of International Well being, an HBCU (Traditionally Black Faculty or College.) Because the unique licensee, Meharry College of International Well being, with Nashville as its headquarters, is poised to raise the marketing campaign to new heights. On this pivotal position, Lyre’s aligns because the official wine and spirits companion, distinguishing itself from different manufacturers and underscoring its dedication to significant, cause-related advertising.
Lyre’s contribution goes past phrases to incorporate substantial assist for the trigger, with a promise to donate $1 for each bottle of Classico Glowing and Pink London Spirit bought throughout January, immediately funding Meharry’s devoted efforts to advance analysis and training across the well being results of alcohol, particularly inside minority communities. The Meharry College of International Well being the primary of its form in our nation, is dedicated to addressing complicated and evolving well being challenges with a world perspective. The College’s dedication to advancing simply and equitable entry and training in behavioral and psychological healthcare is especially related to the Dry January program. This program serves as an academic useful resource for people tackling alcohol dependancy, misuse, and abuse, guiding them in the direction of attaining their finest well being.
Empowering Via Partnership
Because the unique companion, Lyre’s is uniquely positioned to amplify Dry January® USA. With a strong program of initiatives, together with:
• Meharry on the Bluebird Cafe – Kickoff Occasion: Be part of us on Friday, January fifth, for the launch of Dry January USA on the iconic Bluebird Cafe in Nashville, an esteemed venue recognized for its intimate musical performances. This particular night will function Grammy award-winning Gramps Morgan and a lineup of proficient musical company, celebrating the kickoff of Dry January. Meharry can even take this chance to share their inspiring story, their aspirations for the longer term, and commemorate their a hundred and fiftieth anniversary – a milestone reflecting their enduring dedication to medical training and group well being.
• Celebrated Culinary and Beverage Collaborations: The Mina Group and IGC Restaurant Group are shaking up the non-alcoholic cocktail scene, that includes Lyre’s of their menus throughout varied bar and eating ideas. The MINA Group is shaking up the non-alcoholic cocktail scene, that includes Lyre’s of their menus throughout varied bar and eating ideas throughout the nation. Based by award-winning Chef Michael Mina, MINA Group is a set of greater than 30 eating places that ship impeccable service, accessible hospitality, and the final word within the culinary arts to company all over the world. Eating places from Bourbon Steak in Miami to Estiatorio Ornos in San Francisco will function no less than 4 non-alcoholic drinks as a part of their beverage choices within the new 12 months.
• Cocktail Courier Collaboration: Elevate your Dry January with an unique cocktail equipment by Cocktail Courier, that includes Lyre’s White Cane and Espresso Originale. Good for crafting a non-alcoholic espresso martini at residence, this equipment brings the delicate flavors of Lyre’s straight to the doorstep.
• Candy Indulgence Meets Conscious Sipping: A particular Lyre’s-inspired non-alcoholic ice cream taste would be the discuss of the city at Tipsy Scoop’s NYC places.
• Inexperienced Hills Mall Pop-up: An immersive showcase of Lyre’s non-alcoholic alternate options along with the Meharry Medical Faculty group.
Dedication to Neighborhood and Analysis
In a tangible gesture of assist, Lyre’s will contribute $1 for each bottle of Classico Glowing and Pink London Spirit bought throughout January to The International College of Well being at Meharry Medical Faculty’s Dry January® USA efforts. This funding is a cornerstone of a bigger dedication to grasp and mitigate the results of alcohol on well being, notably inside minority communities. Meharry’s analysis endeavors to uncover insights into alcohol’s societal impression, develop academic applications, and foster interventions that promote more healthy way of life decisions throughout various populations. This partnership not solely displays a shared imaginative and prescient for a more healthy society but in addition ensures that each sip of Lyre’s helps groundbreaking analysis and impactful group initiatives.
