Johnnie Walker reveals new restricted version capturing the elusive style of Umami, in first-of-a-kind collaboration with famend Chef Kei Kobayashi
Johnnie Walker, the world’s primary Scotch Whisky brand1, at the moment unveils Johnnie Walker Blue Label Elusive Umami – a pioneering expression impressed by the enigmatic flavour also referred to as the fifth style.
Grasp Blender Emma Walker joined forces with world-renowned chef Kei Kobayashi, channelling their years of experience into the creation of this beautiful Blended Scotch Whisky.
Of their pursuit to decode one of many world’s most mysterious flavours, the pair set out on a journey of flavour discovery, endeavouring to create a mix that encapsulates the enigmatic style of umami.
The end result – a fantastically balanced Scotch whisky of candy and savoury flavours, with notes of blood oranges and pink berries with candy wooden spice, a contact of smoked meat, a touch of salt and pepper with a protracted, candy fruit end.
Chosen casks from inland and coastal distilleries are hand-picked on the peak of their maturation for his or her distinctive umami profile – just one in 25,000 casks succeeds in bringing this elusive character to life.
Johnnie Walker Grasp Blender, Emma Walker, says: “Once we got down to create Johnnie Walker Blue Label Elusive Umami, it wasn’t only a mixing expertise, however a gastronomic exploration. Getting acquainted with the depth of the umami flavour was the important thing to creating this distinctive Scotch Whisky. Greatest served neat with caviar to unlock the complete depth of this distinctive sensory expertise.”
Chef Kei Kobayashi, whose restaurant Kei, situated in Paris, maintained its three Michelin stars within the 2023 launch of the Michelin Information provides: “Umami possesses a mysterious high quality that ignites our senses, revealing luxurious style, complexity and depth. Encapsulating that alluring flavour via Johnnie Walker Blue Label Elusive Umami lets you immerse your palate in an beautiful Scotch Whisky of delicate richness.”
João Matos, International Advertising and marketing & Innovation Director of Johnnie Walker, says: “This restricted version launch represents our dedication to push the boundaries of what’s potential in whisky – and Johnnie Walker Blue Label Elusive Umami does simply that. In partnering with Chef Kei to create this distinctive liquid, we’re driving intrigue and pleasure to recruit a brand new era of whisky lovers – enhancing a conventional ingesting second to create an immersive expertise that elevates the entire senses.”
To style, apple and white peach contact the senses first. Candy, clean and lengthy – mandarins, blood oranges and pink berries, the longer end of candy wooden spice, a contact of smoked meat, warming salt and pepper with a protracted, candy fruit end.
The brand new restricted launch might be showcased at a collection of occasions, beginning with a worldwide launch in Paris the place the liquid might be paired with the collection of dishes created by Chef Kei Kobayashi.
Out there completely at Johnnie Walker Princes Avenue in Edinburgh from September 18, 2023, earlier than pre-sales launch globally on October 2, 2023, and in the stores globally from October 16, 2023.
For additional data, please contact Smarts: umami@smarts.company
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