In the newest version of The Millionaires’ Membership Jinro turned the primary spirit model in historical past to surpass 100m 9-litre instances in 12 months and the soju producer now plans to increase its presence abroad.
The primary activation is a collaboration with Yard Sale Pizza within the UK adopted by partnerships with WingWing restaurant in July and All Factors East pageant in August.
“The largest issue within the model’s success is the rising of gross sales in each home and abroad markets. By means of steady abroad market improvement, our model Jinro is main the expansion of the abroad soju market,” stated HiteJinro managing director Jung-Ho Hwang.
“Our figures present that in Britain, consumption of JINRO is rising by 35% yearly and with extra collaborations we hope to construct on this to encourage folks to know extra about soju to allow them to actually take pleasure in it.”
