The corporate’s commerce relationships and operational experience will present Inventory Spirits with a longtime route-to-market.
Jean-Christophe Coutures, chief government at Inventory Spirits Group, stated: “Increasing into the UK is a pivotal second for the group. Our imaginative and prescient is to turn out to be a number one spirits firm in Europe by 2027 and a foothold within the UK is vital to reaching this success.”
The acquisition may even deliver Sierra Tequila’s present UK distribution underneath Inventory Spirits’ direct management.
The group will start its UK growth with the launch of two new merchandise, Sierra Tequila ready-to-drink (RTD) cocktails and Limonce Aperitivo, with additional funding into crew growth, brand-building and product improvements deliberate for the longer term.
Monetary phrases of the transaction weren’t disclosed however will embrace the switch of all workers, premises and contracts referring to the Drinks Firm operations.
