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Introducing Technique and Insanity Single Malt 7 Yr Previous


A NEW AND UNEXPECTED TRIPLE DISTILLED EXPRESSION FROM IRISH DISTILLERS’ EXPERIMENTAL MICRO DISTILLERY

Irish Distillers, maker of a number of the world’s most well-known and profitable Irish whiskeys, is proud to introduce its newest expression in innovation, METHOD AND MADNESS Single Malt 7 Yr Previous. The primary ever single malt whiskey to be created within the Micro Distillery, this new launch marks an thrilling transfer into unchartered territory for the staff at Midleton Distillery, showcasing the artwork of experimentation that defines the Micro Distillery’s spirit whereas providing a uncommon and distinctive style expertise.

Seven years within the making, this limited-edition, tripled-distilled launch faucets into Midleton Distillery’s legacy of grasp and apprentice working side-by-side, an method that gives a relentless provide of curious minds with generations of information to fall again on.

The meticulous collection of first-fill American bourbon barrels and second-fill sherry casks was particularly chosen to provide a fragile imparting of flavour that wouldn’t overpower the distillate. The previous imbues pleasant sweetness and a delicate contact of vanilla to the liquid, whereas the latter softly infuses the whiskey with charming notes of dried fruits. Taking centre stage, although, is the distinctive distillate itself, bursting with flavour.

Upon first sip, METHOD AND MADNESS Single Malt captivates the style buds with a burst of tangy citrus zest, intertwining with the delectable richness of caramelised apple and a delicate infusion of dried herbs. Because the liquid unfolds, a harmonious interaction of woodland spice and the velvety smoothness of hazelnut syrup delights the palate. The end leaves behind a lingering of comforting vanilla.

Celebrating the launch of METHOD AND MADNESS Single Malt, Barrett Stapleton, Head Distiller at Irish Distillers’ Micro Distillery, exclaims: “At Midleton, we don’t usually produce single malt, however the Micro Distillery offers us with an unparalleled playground to experiment and play with totally different components. In creating this expression, the staff ventured past the realms of the norm at Midleton, unlocking new flavours and the result’s a very distinctive expression.”

Distiller Henry Donnelly provides: “Exemplifying the true essence of the METHOD AND MADNESS ethos, this distillation marketing campaign was the very first innovation I skilled after I joined the staff as a graduate distiller in 2016. I’m extremely proud to have seen this whiskey develop via distillation, maturation and now its launch as a part of the METHOD AND MADNESS household. I imagine this expression will shock and captivate whiskey fanatics the world over as we convey an added contact of innovation into the world of single malts.”

The innovation doesn’t cease on the liquid itself; METHOD AND MADNESS Single Malt is introduced in a bespoke bottle, designed to pay homage to the panorama surrounding the dear grain. The bottle glows with golden hues mirroring the barley fields and the solar’s heat radiance, complemented by the vivid blue of the sky and the earthy tones of Irish soil.

Bottled at 46% ABV, the limited-edition METHOD AND MADNESS Single Malt Irish Whiskey can be obtainable from fifteenth November in Republic of Eire, Northern Eire, Norway, Model Houses, France, International Journey Retail and on-line on the RRP of €95.

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