Substances provider Ingredion and Israeli meals tech start-up Higher Juice have introduced plans to collaborate. The transfer, which can see Ingredion market Higher Juice’s expertise from Q2 this 12 months, will ‘open doorways’ to meals and beverage corporations in search of sugar discount options.
“This vital partnership is actually thrilling,” commented Yarom, including that it ‘dovetails completely’ with the startup’s growth plans. From Ingredion’s perspective, the partnership will add a ‘fully new dimension’ to its sugar discount options.
“This expertise additionally gives producers with extra choices to efficiently scale back sugar with out compromising on nice style or vitamin.”
How does Higher Juice expertise work?
Higher Juice was based in 2018 with the goal of decreasing the quantity of sugar in fruit juice, whereas additionally rising dietary fibre content material. The expertise is based on an enzymatic course of primarily based on non-GMO organisms that live shows easy sugars to fibres and non-digestible pure sugars.
The continual stream sugar discount course of is environmentally pleasant and clear label, in keeping with the start-up. It additionally maintains the total flavour, physique, and naturally occurring nutritional vitamins and vitamins of the fruit, whereas enabling sugar discount by as much as 30-80%.
Because it stands, Higher Juice’s expertise works in pure fruit juices (together with berry fruit juice) in addition to fruit-based compositions comparable to purées, however the firm hopes to increase into different classes.
“This alliance will speed up our go-to-market journey,” stated Eran Blachinksy, co-founder and co-CEO of Higher Juice. Ingredion can be providing capital assist by way of its enterprise funding arm, which Blachinsky stated will permit the start-up to increase its expertise to different liquids with pure sources of sugar, comparable to milk, beer, and wine.
The tie-up follows Higher Juice’s partnership with GEA Group, whereby the 2 events established a pilot facility at GEA’s innovation centre in Ahaus, Germany.
Higher Juice ‘primed for commercialisation’
Lately, Higher Juice has demonstrated its full proof of idea in collaboration with juice producers in Asia and the US, and says it has efficiently superior to industrial scale within the US. The corporate additionally instructed the Ingredion tie-up aligns effectively with its technique to ‘penetrate the North American market’.
However different geographies are additionally on Higher Juice’s radar and the collaboration with Ingredion ‘definitely’ contains Europe, Yarom instructed this publication.
“Higher Juice has initiated the distribution of its expertise within the US and Asia because the preliminary part of its advertising penetration, aligning with the continuing regulatory developments.
“Whereas Higher Juice has performed preliminary trials with European corporations, the concentrated industrial efforts on product placement are deliberate for 2024, coinciding with the development of regulatory steps within the area.”
Total, the Ingredion collaboration presents a mutually useful alternative for each corporations, defined the co-founder and co-CEO.
“For Ingredion, it provides the possibility to ship a complete sugar discount resolution to its clients globally, whereas benefiting Higher Juice by increasing the attain of its non-GMO expertise by Ingredion’s company community.
“It’s a win-win state of affairs that leverages every firm’s strengths for a broader market impression.”
