Acquired by Sazerac in 2016, Sazerac UK affords a portfolio of spirits manufacturers, together with Buffalo Hint bourbon, Fireball Cinnamon Whisky, Southern Consolation and Paddy Irish Whiskey.
President and chief government of Sazerac, Jake Wenz, mentioned: “The renaming of Sazerac’s numerous international places of work marks an vital step in our globalisation efforts by permitting us to attach Sazerac’s heritage and historical past from our websites and homeplaces world wide right into a single id.”
Irish subsidiary, Hello-Spirits Eire, may also bear a reputation change and change into Sazerac Eire.