The vary, created utilizing the very best high quality premium vodka from Absolut with actual cranberry juice from Ocean Spray—a first-ever licensing deal for Ocean Spray within the spirits class—contains Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple and Vodka Cran-Raspberry.
“Absolut Vodka and Ocean Spray Cranberry Juice have lengthy been loved collectively at bars and in houses throughout the nation,” stated Natalie Accari, Vice President, RTD & Comfort North America, Pernod Ricard USA.
“We’re happy to deliver this beloved traditional cocktail from two powerhouse manufacturers to our customers in a handy new format.”
Accessible simply in time for the season of affection and friendship and to rejoice the launch of the brand new Vodka Cran™ RTD, Absolut is releasing a limited-edition Galentine’s Day package for simple internet hosting with associates.
As seen with popular culture personalities Becca Tilley and Tanya Rad, the very best associates benefit from the necessities for an ideal night-in over their favourite Vodka Cran cocktail, solely designed can equipment and reward card for takeout or snacks.
“We’re excited to work with Absolut to deliver this iconic cocktail to customers,” shares Monisha Dabek, Chief Business Officer and Basic Supervisor, USA at Ocean Spray. “Ocean Spray has had a protracted historical past with the cocktail and is commonly credited with introducing the drink within the Nineteen Forties as a advertising and marketing tactic to showcase the number of cranberry juice pairings. We love how far it has are available its practically 80-year historical past and are excited to see renewed shopper pleasure with the brand new ready-to-drink.”
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