The Whyte & Mackay model impressed the panel of judges with its originality, storytelling and connection to the island of Jura. This new expression is the primary in a collection of three whiskies set to roll out in Journey Retail and its spectacular present earned the Scottish single malt a Trophy and the title of Journey Retail Unique of the Yr.
The Glenfiddich Perpetual Assortment explores a technique of ‘perpetual maturation’. Much like a solera system, its vats of whisky are solely half-emptied for bottling, whereas the remaining whisky is topped up with youthful spirit, making a steady move between the outdated and new. In addition to the weird idea, the branding and in-depth transient to the journey retail sector resonated with our judging panel.
This yr the Journey Retail Awards has two Supreme Champions: one for a product and one for a advertising marketing campaign. Whereas Glenfiddich took the supreme product award, the latter has been received by Aperol for its ‘Focusing on the European leisure Traveller’ marketing campaign, for which Gruppo Campari continues to capitalise on the in-vogue drink that continues to brush throughout Europe.
The journey retail marketing campaign has been intricately assembled to provide travellers a memorable expertise. Our judging panel have been significantly impressed by the extent of element of this specific entry and the numerous engagement figures since inception. Aperol additionally took residence the Advertising and marketing Activation of the Yr title.
Drinks Worldwide writer Justin Smith mentioned: “This yr’s judging was significantly robust due to the standard discovered throughout the board. Troublesome dialogue, deliberation and choices have been carried out by our professional panel, who drew up shortlists in every of the eight classes.”
The total listing of medal winners have been revealed within the October subject of the printed Drinks Worldwide journal and can be found by the digital version right here.
The Journey Retail Awards have been launched 16 years in the past to recognise and spotlight the significance of the drinks trade inside the World Journey Retail sector. The competitors is based on a rigorous and impartial judging course of and supported by lots of the world’s main drinks producers, journey retailers and operators, who regard it because the main drinks occasion.
Profitable an award is a powerful achievement for any drinks model that passes the robust evaluation from the skilled panel of specialist GTR judges.
The total lists of award winners are proven beneath:
- Drinks Launch of the Yr – The Glenfiddich Perpetual Assortment, William Grant & Sons
- Luxurious Drinks Launch of the Yr – Patrón en Lalique, Bacardi World Manufacturers
- Journey Retail Unique of the Yr – Jura Islanders’ Expressions, Assortment No 2. Whyte & Mackay
- Drinks Innovation of the Yr – RITO, Capri Cocktails.
- Advertising and marketing Activation of the Yr – Aperol, ‘Focusing on the European Leisure Traveller’ marketing campaign, Gruppo Campari
- New Design Extension of an Established Drinks Model – The Royal Salute, Coronation of King Charles III Version, Chivas Brothers.
- Presentation Field Packaging, Penfold’s Bin 389, GTR Unique Journey Retail Present Pack, Penfolds.
- Supreme Champion Product – The Glenfiddich Perpetual Assortment, William Grant & Sons
- Supreme Champion Marketing campaign – Aperol, ‘Focusing on the European Leisure Traveller’ marketing campaign, Gruppo Campari
