Liqueurs and syrups producer Maison Giffard has launched an alcohol-free vary, impressed by its liqueurs. The brand new portfolio gives 4 flavours – Elderflower, Grapefruit, Ginger, and Pineapple – with the intention to assist bartenders enhance their non-alcoholic providing.
Member of the family of the corporate and gross sales & model growth supervisor Emilie Giffard, says: “We needed to reply the necessity for non-alcoholic, refined cocktails, excited about easy methods to make them the Giffard means, and the crew was impressed by how we create our liqueurs.”
The vary was developed utilizing the identical fruits because the liqueurs. For instance, the identical grapefruit was utilized in each the non-alc and alcoholic liqueurs, however as a substitute of macerating within the impartial alcohol, the fruits are macerated in vinegar for the non-alcoholic vary. The vinegar offers it a “complexity and it’s actually fascinating as you’ve got these fruit flavours with the vinegar on the finish to evoke the sensation of the energy of alcohol”, Giffard provides.
Based by Emile Giffard in 1885, and positioned within the Loire Valley, Angers, the corporate remains to be owned by Giffard’s descendants because the model encourages customers to maneuver away from traditional drinks, elevating them to cocktails with the addition of a liqueur.
To satisfy the rising calls for of the low/ no class, Giffard has used its 138 years of data within the maceration of fruits and vegetation to create the brand new vary.
“We’ve a double course of, so the acidity of the vinegar is a technique to protect, however we additionally use pasteurisation, and it’s due to this course of that we are able to additionally assure high quality. We create liqueurs, however are additionally a syrups producer and with two manufacturing services, we are able to use each of them on this product. I feel it’s the one non-alcoholic product in the marketplace like this, because it has an extended life with no refrigeration wanted,” Giffard continues.
Giffard’s alcohol-free vary is now obtainable to the UK market.
