Tequila Don Julio has launched Tequila Don Julio Alma Miel, an expression impressed by the agave honey on the coronary heart of 100% Blue Weber Agave.
This can be a mix of blanco tequila distilled with oven-roasted agave honey, and añejo tequila that has been aged for at the very least 14 months and completed in Crémant du Limoux wine casks from the Limoux area of France.
“Our love for the craft is what retains Tequila Don Julio on the forefront of luxurious tequila and a power in terms of sharing a number of the most distinctive expressions with the world,” says Christina Choi, Senior Vice President of Tequila at Diageo North America. “With the launch of Tequila Don Julio Alma Miel, we hope to encourage tequila lovers who’re exploring new improvements as we pay tribute to the spirit of Mexico by way of the agave plant.”
On the palate are notes of agave honey, spiced orchard fruit, creamy caramel and wealthy roasted agave, the corporate stories.
In help of this new product, Mexican singer-songwriter Christian Nodal stars within the model’s inventive movie launching in early February. Nodal will even assist curate a nationwide dinner collection.
“As a musician, I’m all the time on the lookout for new and inventive methods to attach and encourage folks by way of Mexican tradition,” says Nodal. “I’m proud to accomplice with Tequila Don Julio as they proceed to push boundaries in innovation with the launch of Tequila Don Julio Alma Miel and showcase trendy Mexico by way of the weather that join us, like music and style.”
Commercial
Tequila Don Julio Alma Miel is on cabinets in choose markets, and can launch nationwide within the coming months for a urged retail worth of $99.99 per 750-ml. bottle.
This follows the launch of Don Julio Restricted-Version Tequila 1942 Illumination Bottle.
