Nestlé UK surveyed 2,000 individuals to grasp what drives shopper alternative within the espresso class.
One in 5 (19%) customers say they’re uncertain how espresso is produced; whereas 45% admit it may be straightforward to neglect that espresso is a pure product.
The OnePoll analysis additionally explored what influences buyers after they’re shopping for espresso – discovering that worth, espresso sort and taste desire are an important components. That is adopted by roast degree and aroma.
Eight in ten (81%) espresso drinkers agreed that espresso firms have a accountability to be environmentally pleasant and socially accountable.
Model loyalty is essential, with two thirds (67%) saying they like to stay with manufacturers they know. However out of the 26% who say they prefer to discover totally different manufacturers of espresso, 30% would select a brand new model based mostly on how eco-friendly it’s.
The typical espresso drinker enjoys 657 cups yearly. A surprisingly small proportion (27%) recognized the drink for an power increase – with a a lot bigger 48% saying they worth the heat and luxury from the drink.
In relation to serving up espresso, half of espresso drinkers get pleasure from their espresso with a splash of milk; a 3rd take it very milky, whereas 16% drink it black. Round 42% select so as to add sugar to their espresso.
264 cups of Nescafé espresso are drunk within the UK each second.
Nescafé’s espresso come from international locations similar to Brazil, Vietnam and Mexico: earlier than being processed in espresso factories within the UK.
Because the world’s largest espresso purchaser, Nestlé has set targets to supply 100% of its espresso responsibly by 2025 and has set out its Nescafé Plan 2030 to assist espresso farmers undertake regenerative agriculture practices that may assist them scale back carbon emissions and enhance farms’ productiveness.
