Combs has withdrawn all allegations towards Diageo and can “voluntarily dismiss his lawsuits with prejudice”, the assertion stated.
Diageo and Combs haven’t any ongoing enterprise relationship, both with respect to Cîroc vodka or DeLeón tequila, which Diageo now solely owns, the assertion continued.
In June 2023, Combs sued Diageo over racism allegations and undermining the partnership with Combs Wines and Spirits, alleging that “Diageo has typecast Cîroc and DeLeón, apparently deciding they’re ‘Black manufacturers’ that needs to be focused solely to ‘city’ customers”.
The identical month Diageo then severed ties with Combs and in October 2023 countersued, alleging he had ‘leveraged’ allegations of racial animus to extort the corporate.
Combs has labored with Diageo for a number of years, starting their partnership in 2007 with Combs serving to the drinks model to market Cîroc, earlier than agreeing a 50/50 deal to purchase tequila model DeLeón in 2014.
