Netflix’s Love Is Blind is formally collaborating with Cupcake Vineyards to solely launch Love Is Wine Chardonnay, a primary of its sort collaboration for the present.
“Cupcake is all about creating moments of actual reference to associates and family members over a glass of wine, so this felt like the right collaboration for us,” says Helen Kurtz, CMO for Cupcake Vineyards.
“We’re past excited to reinforce the expertise of having fun with the present by pairing our scrumptious Chardonnay with certainly one of our favourite TV exhibits.”
The limited-edition bottles are impressed by the unmistakable golden goblets featured on Love Is Blind.
The bottles can be found nationwide on February 1st, forward of the Valentine’s Day season six premiere of essentially the most talked about unscripted sequence.
As a part of the launch of the wine, Netflix and Cupcake got here collectively to create a collaborative marketing campaign that includes fan favourite alumni forged members again within the pods, together with Micah Lussier (Season 4), Taylor Rue (Season 5), Bartise Bowden (Season 3), and Marshall Glaze (Season 4), main followers to suspect an all-star season was developing, till the massive reveal that this was, in actual fact, the launch of this enjoyable marketing campaign!
By means of this collaboration, shoppers will be capable to scan the QR code underneath the cap of Love is Wine Chardonnay, Cupcake Vineyards, and Cupcake LightHearted nonetheless wines and enter the “Love is Wine Golden Goblet Sweepstakes” for his or her likelihood to win a golden goblet every day and a grand prize journey to a romantic resort in Playa del Carmen, Mexico that has been featured on Love Is Blind.
