Gross sales have been buoyed by the Asia market, which noticed 21% progress, led by Japan (+28%), India (+27%), South Korea (+19%), and Larger China (+7%).
Flagship model, Chivas Regal, noticed progress of 25% with significantly sturdy performances in India and Japan, whereas Royal Salute gross sales grew by virtually a 3rd due to sturdy progress within the US alongside double-digit progress in core Asian markets.
The Glenlivet, the bestselling single malt model by quantity based on the IWSR, grew by 9%, pushed by demand for the model’s super-premium and ultra-premium ranges.
The Glenlivet continues its upward trajectory with +9% progress and was the best-selling single malt by quantity in 2022, based on the IWSR4, setting the model in sturdy stead for its 200 12 months anniversary in 2024. This has been pushed by important demand for its Tremendous Premium and Extremely Premium ranges in an already aggressive class, with balanced progress throughout the model’s world footprint.
“The historic highs we’re seeing throughout our strategic manufacturers sign the success of our premiumisation technique which has enabled Chivas Brothers to outperform the market,” stated Chivas Brothers chairman and chief govt, Jean-Etienne Gourgues.
To accompany the end-of-year report, the corporate has introduced £60 million funding in power and carbon discount with an intention to realize carbon impartial distillation by the tip of 2026.
“Our highest progress of the final decade reinforces our place to form the way forward for sustainable Scotch whereas persevering with to fulfill demand,” continued Gourgues.
“We have now fast-tracked quite a lot of sustainability initiatives to fulfill our personal bold targets and stay dedicated to supporting the business in ushering on this new period – as we demonstrated earlier this 12 months by making our warmth restoration findings open supply.”
