Islay distillery, Bruichladdich, has redesigned its signature The Basic Laddie, eradicating the secondary tin and considerably decreasing glass weight to scale back packaging CO2 emissions by 65%.
The brand new design is 32% lighter than the earlier bottle and comprises 60% recycled glass permitting the transportation of extra bottles per palate.
Up to now, prospects may choose out of secondary packaging however the distillery is now eradicating manufacturing of the outer tin, the manufacture of which emitted over 1kg of CO2 every.
“As an business, we’ve turn out to be accustomed to believing that single malt Scotch whisky should include outer packaging as commonplace,” mentioned Douglas Taylor, chief govt at Bruichladdich Distillery.
“The place most different spirits journey world wide in simply the bottle, nearly all of single malts have an elaborate or heavy secondary, outer pack. And it made us ask ourselves, why? Secondary packaging is just not all the time obligatory, and it’s actually not sustainable.
“The brand new proprietary Basic Laddie bottle marks a big step change for Bruichladdich. That is way more than a bottle redesign. It’s altering the trajectory for the model and the best way that we function as a values-led enterprise.”
The re-designed bottle is now available for purchase on-line at bruichladdich.com and in shops throughout the UK, priced at rrp £45.
