The main target will likely be on the UK on-trade and on-line retail together with Amazon.
Steven Kersley, MD of BrewDog Distilling Co, stated: “For the primary time, we’re taking our spirits portfolio to market with the help of an incredible distributor, Oak & Nonetheless.
“Their information throughout the premium spirits class means we’re seeking to make an affect within the on-trade and develop our distribution footprint,” Kersley continued.
Luke Brown, MD of Oak & Nonetheless added: “I’ve seen how the BrewDog model has shaken up the beer world, not solely within the UK however globally. From the outset, their gross sales and advertising ways have stood out and performed no small half in growing an area for smaller manufacturers and producers to get a foothold and assist to construct a very thrilling class.”
