Blue Moon Brewing Co. plans to introduce a nonalcoholic model of its flagship beer later this yr.
Blue Moon Non-Alcoholic Belgian White is a Belgian-style wheat brew that comes because the nonalc phase continues to develop and shoppers search out extra low- and no-alc choices.
The brand new brew will launch in six packs of 12-oz. cans in time for Dry January.
“Blue Moon modified the way in which we take into consideration beer, and it’s doing it once more, this time within the nonalc phase,” says Jamie Wideman, VP of innovation for Molson Coors Beverage Firm.
At underneath .5% alcohol by quantity with 80 energy, Blue Moon Non-Alcoholic Belgian White is brewed with the identical Valencia orange peel as its alcoholic namesake. Will probably be out there nationally.
“Shoppers know and belief Blue Moon, they get pleasure from constant high quality and a refined citrus style every time they attain for a Blue Moon Belgian White. We’re so proud to ship that very same distinctive expertise within the non-alcoholic model,” Wideman says. “Because the No. 1 craft model within the U.S., Blue Moon has a chance to ship a non-alcoholic craft brew from a model that drinkers belief.”
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