A Los Angeles location could make it troublesome for any enterprise to face out among the many competitors. As a brand new property attempting to make it in LA, Lumière restaurant and bar within the Fairmont Century Plaza lodge, determined it was time for a bar refresh.
Lumière, a BevX winner for Single-Idea Hospitality, partnered with Kathy Casey Liquid Kitchen to develop and implement a brand new beverage program. Preserving the varied visitor profile in thoughts was paramount, in addition to including a neighborhood aptitude. The menu launched on the finish of July 2023, which instantly boosted cocktail gross sales 15%.
“To mark a spot for us and to create an identification is essential. We’re a brand new property and we have now very ritzy clientele who frequent us every day — a few of them being massive names within the film and leisure world,” says Andrew Noone, director of meals and beverage at Lumière Brasserie and Bar.
To entice these friends, he says, “we wanted to create one thing that was worthy to take a seat throughout all markets. I believe we just about achieved that throughout the board with the actually cool touches and supply strategies of our cocktails and components.”
Instagram Worthy Cocktails
The restaurant added a brand new “#BrunchDrinking” small however impactful choice of cocktails to the breakfast, brunch and lunch menus, rising beverage gross sales earlier than Joyful Hour and time for supper. A savory, sun-dried-tomato-infused vodka makes the Bloody Mary a standout, and an in-house mix of California prickly pear puree, orange juice and guava mixes with prosecco for a uniquely native Mimosa providing.
Lumière created a standalone cocktail menu with distinctive hand drawn illustrations for dinner and late-night friends. Cocktails had been designed to be simply executable, such because the “Apothecary Bottled Cocktails,” the Vesper and Smoky Previous Normal. These bottled cocktails are pre-batched and held within the freezer to be crisp and chilly after which poured on the desk, creating an Instagramable presentation.
Commercial
The corporate sources glass apothecary bottles from a scientific firm so as to add a singular expertise.
Different menu standouts embody a tableside Martini service with a choice of “garni,” akin to sensible, beet-pickled cocktail onions, cornichons, peppadew pepper and castelvetrano olives — served with a steel decide for garnishing and nibbling. Servers mist the Martini in entrance of the visitor with a lemon-peel and black pepper-infused blanco vermouth, including a sensory ingredient.
The French Spritz is the most well-liked cocktail on the menu. That includes Gray Goose peach vodka with basil essence and St. Germain elderflower liqueur, it’s topped off with Champagne to ship a mouth-watering expertise. The bar’s Smokin Ardour and Lux Espresso Martini are additionally fairly widespread amongst friends.
Extra Bougie Cocktails Quickly to Come
The lodge cocktail revamp will proceed subsequent with Part #2 on the Foyer Bar, which is able to function extra batched and bottled cocktails from the cocktail kitchen, with a deal with California components and the period of glam.
“We return in December for section two and can implement some actually cool cocktails for the foyer,” says Kathy Casey, president and CEO of Liquid Kitchen. “We’ll be introducing new glassware and the whole lot might be glam and bougie, which is ideal for the native LA crowd. I believe they’ll love these cocktails.”
It’s been attention-grabbing to see how gross sales patterns have developed submit introduction of the menu, Noone provides.
“Due to our location and the emphasis on current years to decrease alcohol consumption, we’ve struggled since we opened,” he notes. “However this can be a reverse development for us, and we have now seen substantial will increase in our liquor volumes. We will’t look forward to the introduction of the Foyer Bar in December.”
