The brand new workplace will help the in-market business enterprise with a devoted gross sales, advertising and marketing and company features group led by Anne Miller, who joined the corporate as basic supervisor France in February 2023.
“Beam Suntory continues to speed up its premiumization technique, which incorporates constructing its premium and status portfolio in key international cities like Paris,” mentioned Miller.
“France is already an essential marketplace for Beam Suntory given its place as a number one international centre of luxurious and the most important whisky market in Europe. Establishing our personal enterprise in France will allow us to enhance connectivity with our international model and useful groups to speed up progress and produce extra worth to our clients.”
The brand new firm will assume direct duty for the advertising and marketing and distribution of Beam Suntory’s portfolio within the nation together with Jim Beam, Roku, Bowmore, Courvoisier, Yamazaki and Maker’s Mark.
“The launch of Beam Suntory France represents a big enlargement of Beam Suntory’s footprint in Europe, and is a sign of our long-term confidence within the French market and the potential for our portfolio of premium manufacturers,” mentioned Yuri Grebenkin, president worldwide, Beam Suntory.
“As Beam Suntory’s international footprint continues to mature and broaden, we’re excited concerning the future as we purpose to grow to be the World’s Most Admired Premium Spirits Firm.”
