A positive signal that mezcal has hit the mainstream: Applebee’s on Jan. 8 introduced the launch of three mezcal Margaritas. The Pasadena, CA-based chain, which operates 1,654 Applebee’s eating places within the U.S., partnered with Dos Hombres mezcal on its first-ever mezcal cocktails.
The mezcal Marg lineup contains the Breaking Rock Rita, the Ardour Fruit Mezcal Rita; and the Traditional Mezcal Rita. The cocktails, hand-shaken, poured tableside and served with a relaxing shaker tin, are priced at $9 and obtainable for a restricted time.
Dos Hombres, based in 2019 by actors Aaron Paul and Bryan Cranston, makes use of Espadin agave from Oaxaca, Mexico, and conventional mezcal manufacturing strategies. Applebee’s mezcal Margaritas additionally embrace Dwayne “The Rock” Johnson’s Teremana tequila.
Different chain eating places have been including mezcal cocktails to their menus up to now yr. As an example, Brazilian steakhouse Fogo de Chão, with about 66 areas within the U.S., in spring 2023 debuted the Yellowbird, made with Desolas mezcal, ardour fruit, pineapple, Cointreau and La Marca prosecco. The 60-unit Firebirds Wooden Fired Grill this previous fall included a seasonal Orange Cinnamon Bitter, with Fireball whisky, Los Vecinos mezcal, blood orange elixir and fresh-squeezed lemon juice.
Mezcal Margaritas specifically supply a well-recognized taste profile to assist introduce company to the smoky Mexican spirit. Bosscal Mezcal’s proprietary Mezgarita is the number-one mezcal cocktail in America, based on the model. The Mezgarita might be discovered in additional than 2,500 eating places throughout the U.S., together with Buffalo Wild Wings, Carnival Cruise Strains, MGM Resorts, Regal Cinemas and Ruby Tuesday.
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