Pernod Ricard has unveiled a brand new vary of infused tequilas, Altos Infusionado, marking the model’s most important launch since its conception.
The brand new expressions type a part of Altos’ wider technique to cater to the palettes of recent tequila drinkers. Accessible in two variants, Cítricos combines mandarin and lemon whereas Café Pure options espresso, cinnamon and conventional Mexican piloncillo.
Chief govt at Home of Tequila Pernod Ricard, Michael Merolli, mentioned: “Since its conception, Altos has been steeped within the historical past of conventional tequila-making.
“With Altos Infusionado, we’re taking every thing we find out about producing high quality, 100% agave tequila to new heights each by way of innovation, and thru our greatest marketing campaign thus far,” added Merolli.
Altos Infusionado Cítricos and Altos Infusionado Café Pure can be found throughout the Mexican on and off-trade for an rrp of $750MXN (£35). The accompanying marketing campaign, ‘Infusionar Eleva la Esencia’, can be stay till July 2024.
