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Altamura appoints new worldwide head of brand name – Drinks Worldwide


Lorenzo Di Calo

15 November, 2023

Altamura Distilleries has launched Lorenzo Di Cola, previously of the Experimental Cocktail Membership group, to its group as worldwide head of brand name throughout all key world markets, together with Italy, the US, UK and India.

Hailing from Italy, Di Cola brings expertise from his function within the ascent of the Experimental Cocktail Membership, recognized for its work in combined drinks since 2007. 

“My purpose within the brief and medium time period is to ascertain much more hyperlinks with world professionals, create new alternatives for the model internationally, assist the group develop methods and export our philosophy round,” mentioned Di Cola.

Altamura Distilleries hopes the appointment of Di Cola will assist join hospitality to Altamura, whereas implementing activations in world cocktail locations.

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