UK-based impartial spirits import, distribution, and advertising firm has introduced it has taken the unique distribution of Ron Matusalem.
Love Drinks will initially be focussing on the distribution of on the Matusalem Gran Reserva 15, the Gran Reserva 23 and the Insólito – the “first rosé rum to be aged in ex tempranillo casks”.
“Ron Matusalem have been true pioneers of rum for the final 150 years so it’s a large privilege to be taking up the distribution of such an iconic identify and changing into a small a part of its vaunted historical past,” stated Samantha Burke, managing director of Love Drinks.
“With curiosity in rum booming, the summer time heating up and rum day on the horizon, we’re excited to take the model’s historical past, heritage and superlative solera aged sippers to new locations and palates.”
The Cuban-founded, Dominican Republic-produced rum model joins Love Drinks portfolio which incorporates, Abelha Natural Cachaça, The Bitter Reality Cocktail Vary, Conker Distillery, Einstök Icelandic Craft Beers, Goslings Bermuda Rums, Hernö Gins, The Ikigai Assortment from BBC Spirits, Pedrino Spritz, White Heron Drinks and the Recuerdo and Zignum Mezcal Manufacturers.