With ready-to-drink alcoholic drinks seeing continued progress, Malibu has launched its new Able to Serve (RTS) Cocktails line.
This expands upon the model’s portfolio of canned cocktails.
Flavors embrace Strawberry Daiquiri, Pineapple Bay Breeze and Rum Punch.
Malibu’s RTS is an early adopter of the Tetra Pack format, which the corporate says makes it simpler to benefit from the cocktails on-the-go. The drinks are available a 1L bottle that accommodates about seven servings.
“We’ve seen the ready-to-serve class develop greater than 70percent1 prior to now yr, together with an increase in rum drinks, which is a superb alternative for Malibu to ship on what our customers are searching for: simple and scrumptious cocktails,” says Matt Foley, Vice President of Advertising, Malibu. “With Malibu’s hottest tropical cocktails now out there in a shareable format, that is the proper possibility for getting along with pals and experiencing the summer season mindset.”
To devour the brand new Malibu RTS, merely pour over ice.
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The Malibu RTS Cocktails might be out there nationwide this spring for a urged retail worth of of $14.99 per 1L bottle.
