What does ‘wholesome’ food and drinks appear like in 2024 and past? What ingredient and expertise levers may be pulled develop better-for-you merchandise for the mass market? And is next-gen tech promising personalised diet well worth the hype? Discover out at Constructive Vitamin 2024.
Over three days and 6 classes, the free-to-attend interactive broadcast collection will ask how business can leverage innovation to provide more healthy food and drinks.
Constructive Vitamin can be broadcast over three days 12-14 March 2024. Every day the morning session will run from 11am CET to 12:30 CET and the afternoon session from 3pm CET by way of to 4:30pm CET.
Having already introduced our first wave of audio system, we’re thrilled to announce the following, which embrace:
- Lauren Woodley, diet lead, Nomad Meals
- Nathan Ward, enterprise unit director, Kantar Worldpanel
- Susie Macarthur, COO, Tenacious Labs
- Markus Stripf, co-founder, Spoon Guru
These audio system be a part of our already stellar lineup, together with representatives from Valio, Nestlé, Upfield, Tastewise, Heura Meals, and Organix.
For extra data on the programme, audio system, or to register, go to the Constructive Vitamin homepage.
12 March 2024
11am CET – Reformulation & Fortification: Altering Traits in More healthy Meals
‘Unhealthy’ meals are within the highlight, with consumers wanting better-for-you alternate options. With these similar shoppers unwilling to compromise on style, meals producers have a problem on their palms: how can ‘baddies’ greatest be eliminated, and useful substances added, with optimistic diet in thoughts?
3pm CET – Plant-Primarily based Underneath the Microscope
The plant-based market has boomed within the final decade, with projections it is going to double in worth by 2030. However the current dramatic slowdown suggests the class will not be hitting the mark with consumers. With well being a significant driver behind selections to cut back meat and dairy consumption, is the plant-based class’s associations with overprocessing and ‘unclean’ substances muddying its repute? How can producers enhance the dietary credentials of plant-based milk and dairy?
13 March 2024
11am CET – Meals as Drugs
At this time’s shoppers are usually not turning to food and drinks for power alone. A extra nuanced understanding of the connection between eating regimen and well being is coming to form client attitudes to meals. So which substances supply biggest potential in well being and wellness? We ask how the most recent dietary science is informing useful meals and beverage traits.
3pm CET – Personalised Vitamin: Tapping into Knowledge for More healthy Diets
Developments in personalised diet – whereby individualised dietary recommendation is obtainable primarily based on genetic, environmental and life-style components – proceed apace. The market is forecast to develop to over $16bn by 2027. From measuring blood-sugar responses to microbiome range, how is that this novel sector anticipated to evolve? Can personalisation ever show a boon for the lots?
14 March
11am CET – Meals for Children
Europe continues to wrestle with excessive ranges of childhood weight problems. However as understanding across the significance of early years diet grows, so too does the chance for producers to satisfy calls for for well being and performance. How can business greatest assist carers and infants within the first 1,000 days, and assist set youngsters up for a wholesome future?
3pm CET – Free-From
The free-from class is altering form as an increasing number of individuals observe restricted diets. Today shoppers are usually not solely turning away from widespread allergens gluten and shellfish, but additionally different extensively used substances from soy to nuts and dairy. As an rising variety of individuals eradicate widespread substances from their diets, what alternatives are opening up within the free-from area?
