Elijah Craig Bourbon is proud to return because the “Official Bourbon” of the AT&T Pebble Seashore Professional-Am. One of many quickest rising spirits within the U.S., Elijah Craig has gained a loyal following for its award-winning household of Bourbons and American Whiskeys.
The AT&T Pebble Seashore Professional-Am has been designated a PGA TOUR Signature Occasion in 2024. The result’s a reimagined match and an unbeatable fan expertise, with a central concentrate on the highest gamers from the TOUR competing at Pebble Seashore and Spyglass Hill.
Because the Official Bourbon accomplice, Elijah Craig will activate on the Triangle Plaza within the coronary heart of Pebble Seashore Golf Hyperlinks, one among two Monterey Peninsula golf programs making up the match grounds. On the Triangle’s “Elijah Craig Bourbon Speakeasy,” spectators can style the distinctive heat spice & easy taste of Elijah Craig Small Batch, take pleasure in hand-crafted signature cocktails, and have interaction in photograph alternatives after signing their title on an interactive signature wall.
All through the course at normal concessions, followers also can discover Elijah Craig featured within the Elijah Craig Signature Outdated Long-established. Offsite, customers within the space will discover shows and engagement alternatives at retail and bar areas selling Elijah Craig’s unique sponsorship. Elijah Craig will additional assist the partnership with an funding in digital promoting and throughout social media channels.
“Group Elijah Craig embodies the striver mindset of these endeavoring to realize greatness and grasp their craft whether or not that’s within the boardroom or the golf course,” mentioned Max Stefka, Elijah Craig Group Product Director.
“Gamers collaborating within the AT&T Pebble Seashore Professional-Am Event are one of the best of their area and we look ahead to celebrating their greatness at this PGA TOUR Signature Occasion.”
With golf customers twice as prone to drink Bourbon in comparison with the common client, the Elijah Craig Bourbon partnership with AT&T Pebble Seashore Professional-Am provides a robust match for the model because it continues to cement its title on this planet of golf by way of the nineteenth Gap Marketing campaign. The marketing campaign extends the fan expertise past the course together with premium media placements in golf publications, digital and social media, client contests, and in-store shows rounding out the 360-degree program. The model is also proud to be named Official Bourbon of the PGA of America, PGA Championship, Girls’s KPMG PGA Championship, and the Ryder Cup in addition to “The Official Bourbon” of PGA TOUR Professional Golfer Max Homa and Sports activities Broadcaster Amanda Balionis Renner.
Monterey Peninsula Basis CEO and Event Director, Steve John, added “We’re thrilled Elijah Craig is returning to the AT&T Pebble Seashore Professional-Am. Followers and spectators will as soon as once more be capable of take pleasure in watching one of the best names in golf with one of the best title in Bourbon. We’re grateful for the Elijah Craig partnership and can cheers to a different profitable 12 months collectively this week at venues all through the course.”
About Elijah Craig Bourbon
Elijah Craig Bourbon bears the title of the Reverend Elijah Craig, often known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern-day Georgetown, Kentucky. He’s credited with being the primary distiller to age his wares in charred oak barrels. The clear, unaged corn whiskey grew to become reworked right into a daring amber liquid with a distinctively easy taste that makes Bourbon what it’s at this time. Immediately, Elijah Craig’s group influence continues by way of Elijah Craig Outdated Long-established Week, offering whole donations of greater than $400,000 up to now to organizations supporting the hospitality trade.
Produced by Heaven Hill Distillery, the nation’s largest impartial, family-owned and operated distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup consists of: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-12 months-Outdated Single Barrel Kentucky Straight Bourbon Whiskey.
Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the 12 months, Greatest Small Batch Bourbon and Double Gold on the San Francisco World Spirits Competitors, and Glorious Extremely Really useful honors on the Final Spirits Problem. For extra data, please go to www.elijahcraig.com. Heaven Hill reminds you to “Assume Correctly. Drink Correctly.”
