The most recent celebrity-launched spirits model is Crossfire Hurricane Rum from the Rolling Stones.
The identify is impressed by the opening lyric of their track “Jumpin’ Jack Flash.”
The Rolling Stones say of the brand new enterprise, “We’re very excited to be teaming up with Common Music Group and Socio Ventures to create our first ever premium spirits model and look ahead to sharing it with the world.”
Provides Boyd Muir, Govt Vice President, Chief Monetary Officer and President of Operations, Common Music Group, “The Rolling Stones proceed to have an unimaginable influence on in style tradition with the flexibility to achieve followers throughout a number of generations world wide. We’re excited and proud to announce this new enterprise with them that may additional increase and construct upon their iconic model.”
This blended liquid contains rum aged for as much as 5 years in charred oak barrels. The rum will be bought on-line at crossfirehurricane.com powered by ReserveBar. It arrives on cabinets in choose states in early 2024.
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