The plant-based milk market has taken off in recent times as customers are each seeking to devour more healthy dairy alternate options and cut back their sugar consumption. In 2023, market analysis agency Knowledge Bridge forecasted the North American plant-based milk market shall be value greater than $10.8 billion by 2030, with the unsweetened milk phase accounting for 74 p.c market share (roughly $7.4 billion).
Almond Breeze
This shift is underpinned by findings from a 2022 international research performed by Kerry, which revealed that the first motivation for decreasing sugar isn’t weight reduction, however slightly long-term well being. In keeping with the research, seven in 10 respondents are slicing down on sugar to steer more healthy lives, and nearly six in 10 are doing so to forestall future medical points.
Oatly will get ‘tremendous fundamental’ with unsweetened oat milk
Whereas Oatly’s vegan cream cheese and ice cream bars is likely to be extra thrilling to some, the corporate is taking a pared-down method to its latest product launch—the primary innovation in 5 years that Oatly has made to its North American beverage portfolio.
Oatly
To start out 2024, Oatly launched Unsweetened Oatmilk and Tremendous Fundamental Oatmilk, each made with minimal components. Oatly’s new merchandise additionally cater to these searching for low or no-sugar choices.
“As oat milk continues to maneuver into the mainstream, now greater than ever we see folks unwilling to sacrifice nice style for dietary preferences—they’re searching for each,” Leah Hoxie, SVP of Innovation at Oatly North America, stated in a press release.
“Our US R&D staff spent almost a 12 months perfecting each of those oatmilks to strike this stability,” Hoxie stated.
The brand new choices bulk up the corporate’s oat milk line, which incorporates full-fat variations, chocolate flavors, and a barista version that simply added coffeehouse chain Espresso Bean & Tea Leaf to its massive roster of foodservice companions.
All of those vegan milks had been created to cater to all cases the place customers are searching for a substitute for dairy.
“At Oatly, we imagine that merchandise ought to serve each folks and the planet properly. With this in thoughts, altering the meals system requires a mass shift away from dairy,” Mike Messersmith, President, Oatly North America, stated in a press release.
Oatly
“That’s why our new oat milks had been crafted to cater to completely different shopper preferences, like much less energy, no sugar, or fewer components. Finally, the largest impression we will have as a enterprise is to transform cow’s milk drinkers into oat milk patrons,” Messersmith stated. “The introduction of Unsweetened and Tremendous Fundamental proceed to assist us do this.”
Reinvigorating unsweetened vegan milk
Oatly isn’t the one firm taking a second take a look at the unsweetened vegan milk class—the place main gamers, similar to Danone-owned Silk, Blue Diamond Grower’s Almond Breeze, and others, have supplied choices for years.
Califia Farms additionally not too long ago expanded its vary with USDA-certified Natural Oatmilk and Almondmilk, unsweetened milk particularly designed to fulfill shopper demand for easier, extra pure merchandise.
Califia Farms
“I can’t consider a greater approach for Califia to kick off the brand new 12 months than with the launch of our deliciously easy Natural Oatmilk and Almondmilk,” Suzanne Ginestro, Chief Advertising Officer at Califia Farms, stated in a press release. “With the addition of those two objects, we’re making plant-based much more accessible to customers searching for yummy, shorter label choices with out oils or gums.”
Launched in January of final 12 months, the unsweetened milk—which Califia launched concurrently its chocolate oat milk—was the bottom for Bella Hadid’s ‘Kinsicle’ Smoothie collab with Erewhon Market. Califia additionally made its present unsweetened almond milk out there in a bigger, family-friendly 72-ounce dimension.
“We’re so proud to proceed driving the dairy-free class ahead with innovation that sparks pleasure within the kitchen and offers folks the flexibility and style they crave,” Ginestro stated.
Final summer time, one other vegan milk chief, Ripple Meals, launched Ripple Children Unsweetened Authentic Milk, responding to parental demand for sugar-free plant-based milk alternate options for youngsters.
“Mother and father persistently say Ripple Children has been a game-changer for his or her household, because of the want for a substitute for dairy that gives nice style and optimum diet for youngsters,” Laura Flanagan, CEO of Ripple Meals, stated in a press release.
Ripple
Manufacturers are growing vegan milk particularly for customers seeking to minimize their sugar consumption. Nevertheless, all of those manufacturers—which provide flavored and full-fat vegan milk choices—are additionally taking a 360 method to assist customers make sustainable milk decisions wherever they may attain for the creamy beverage.
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Anna Starostinetskaya is the Senior Information Editor at VegNews and is at all times keeping track of all issues vegan in her dwelling metropolis of San Francisco, CA and in every single place else.
