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09 January, 2024
US Beverage LLC (USB) has signed an settlement with German wheat beer model Erdinger to be the unique US importer for its portfolio.
The settlement will see USB present gross sales, model constructing and logistics help to Erdinger manufacturers all through its present footprint whereas serving to to develop into new markets.
Vice chairman of brand name improvement at US Beverage, Kris Sjolander, mentioned: “Wheat beers are gaining momentum within the US as customers search distinct flavours and traits and the Erdinger portfolio is an instance of how scrumptious this class could be.”