It’s now the sixth yr in a row that Bacardi has topped the rum bestsellers checklist. The Bermudan big has once more confirmed to be a vital at each tier of hospitality, with its worth proposition and flexibility powerful to beat. On condition that Bacardi is the home pour in 28% of the polled bars, and a top-three bestseller in nearly half, it seems unlikely that its class dominance is about to alter.
For now, the true competitors is the battle for second place and this yr, after Plantation took second place in 2023, silver honours go to Havana Membership. It was shut between the 2 manufacturers, however in the end Havana Membership simply edged it, being the home pour in 16% of bars to Plantation’s 15% and high three in 35% to 30%.
Havana Membership lately introduced a brand new world bartending competitors, indicating a rising emphasis on advocacy with severe bartending. Given Plantation’s lack of public motion on its title change, it’ll be attention-grabbing to keep watch over whether or not the hole between the manufacturers grows – given its placement on the high of the trending checklist, maybe not.
In fourth, Diplomático was a top-three rum in 21% of bars. Earlier lists have seen the Venezuelan model duke it out with Ron Zacapa because the go-to candy rum, however following Diplomático’s acquisition by Brown-Forman on the finish of 2022, the hole between the 2 manufacturers seems to be widening.
Matusalem continues to carry a place on the bestselling rum checklist. Because the rum sponsor for the World’s 50 Finest Bars and with many influential visitor shifts and bar takeovers, the Dominican rum has discovered a house among the many world’s elite bars.
How we did it
The Annual Manufacturers Report outcomes are the end result of a survey of 100 bars from all over the world which have been nominated or received worldwide awards. The report presents an image of the shopping for habits of the world’s greatest bars – not solely which manufacturers promote greatest, but additionally what’s trending to point the manufacturers which are scorching proper now.
To view the page-turner version of the Manufacturers Report click on right here.
The Manufacturers Report can be serialised on drinksint.com all through January.
