Optimist Drinks, a Los Angeles-based non-alcoholic beverage firm, simply launched the primary of its first ready-to-drink providing: the Cali Spritz. After over two years of analysis and growth, mixing cocktails with a number of the finest bars and eating places throughout the US, the result’s a set of riffs on the model’s favourite “cocktails.”
The primary of this assortment, the Cali Spritz, launched on January 1. The canned drinks are free from alcohol and sugar, licensed natural and made in Los Angeles from botanical elements, the corporate states.
“These are all riffs on the preferred cocktails that mixologists have been making utilizing our unique N/A spirits over the previous 2.5 years,” mentioned co-founders Tom Johnstone and Lisa Farr Johnstone in a information launch. “Folks ask at each sampling and occasion if they might purchase the cocktails we had been serving ready-to-drink, so we had been impressed to develop these biggest hits.”
Unapologetically LA
After its inaugural launch in 2021, Optimist’s 4 unique spirits profiles draw inspiration from the numerous landscapes of Los Angeles and its environs – salt-sprayed coastlines, verdant canyons and arid deserts – and the varied cultures that make the town distinctive, in keeping with the corporate web site. The flavors are unapologetically “LA” and crafted utilizing a posh mix of meticulously sourced and distilled elements.
The Cali Spritz with a Cali Twist
The corporate’s first RTD beverage, the Cali Spritz, takes their award-winning Cali Amaro spirit, a citrussy, natural, woody mix that’s harking back to a bitter, old-school Amaro however with a recent Cali twist, in keeping with the corporate, and mixes it right into a bittersweet, effervescent, non-alcoholic-spritz-cocktail.
Impressed by sunshine, citrus bushes and the bitterness of LA visitors, the Cali Spritz is made with natural botanicals, together with orange, pink grapefruit, mandarin, bay laurel and wormwood, and is finest served over ice with a slice of orange, the corporate states. When creating the recipes for these RTD non-alcoholic cocktails, Optimist added additional botanicals acknowledged for his or her so-called adaptogenic properties, together with ashwagandha and schisandra, each to reinforce taste and amplify the potential for these cocktails.
Commercial
The brand new providing will quickly be adopted by different twists on the preferred drinks from Optimist’s repertoire utilizing the remaining three blends: Smokey, Contemporary and Shiny for an Optimist cocktail to fulfill each palette, the corporate states.
The Cali Spritz will likely be accessible on-line and thru choose retailers in packs of 4 for $24.
